# The(Any)Thing: a private cinema experience on demand The(Any)Thing is the world’s first on-demand private cinema concept, created by the team behind Pathé Thuis. Dawn Technology developed the app that gives users full control over their own private cinema experience. - Media - Entertainment - CMS - Mobile **Discover**## Cinema, fully personalised Traditional cinemas offer a shared experience, but not everyone is looking for crowds. The(Any)Thing set out to rethink the cinema model by offering private theatres on demand. The challenge was to create a seamless digital experience where users could not only book a private cinema, but also control the entire in-theatre environment themselves, simple, intuitive and without technical barriers. **Design & Development**## Total control through a single app We designed and developed the The(Any)Thing app, enabling users to select a movie, location, date and time with ease. The app presents a curated selection of private cinemas for groups of two to seven people, equipped with state-of-the-art projection and sound technology. A key feature of the app is full in-theatre control. Users can manage lighting, sound and climate settings directly from their phone, creating a personalized cinema experience that adapts to their preferences in real time. **Conclusie**## Cinema on your terms The(Any)Thing redefines how movies are experienced. By combining private theatres with complete digital control, the platform delivers a unique, premium cinema experience. The result is a flexible, user-driven solution that puts comfort, choice and immersion at the centre of movie night. [Back to overview](/en/success-stories) Link copied to clipboard ## View similar success stories Media Entertainment AI ## AI that makes 400,000 videos discoverable again Mediahuis produces large volumes of video news every day. But without rich metadata, reuse remained limited. Together with Mediahuis, Dawn Technology developed Media Miner: an AI solution that, in a production-ready pilot, demonstrates how more than 400,000 videos can be automatically enriched and made instantly discoverable within the existing workflow. Public .Net CMS ## Vitens opts for future-proof water analysis Vitens supplies clean and safe drinking water to millions of people in the Netherlands every day. To ensure the quality of this water, Dawn Technology, in collaboration with Vitens, developed a future-proof software system that reliably evaluates, verifies, and reports laboratory results, ranging from “target” analyses to advanced “non-target” screening. > ### What our customers say > > “Dawn Technology is a reliable partner who truly understands our needs. They adapt quickly, think along with us, and deliver a solution that perfectly aligns with our way of working.” **Rachele van der Velden** Marketing & Sales, Aeternus ### Ready to rethink digital experiences? Let’s design intuitive platforms that put users in control. ## Curious about our latest updates? Stay up-to-date in the digital landscape with our newsletter. Enrol and get the latest updates in your mail