Prepared for What Was to Come
At TSA Verkiezingen (hereinafter referred to as TSA) in Delft, we specialize in managing the entire process of ensuring election days run smoothly. We have been doing this for over thirty years, and 150 municipalities in the Netherlands now rely on our products and services.
Normally, in addition to all other elections, we support the House of Representatives elections once every four years. This year was different. When the Schoof cabinet fell on June 3, 2025, it meant that new elections had to be called within three months.
At that point, we at TSA were already prepared. The newsletter to our clients was ready and went out immediately as soon as the news broke. Municipalities sometimes even received our message before the news itself; for some, our email was the first indication that new elections were coming.
We wanted to let municipalities know that we’re here for them, that they can count on us. Even if the elections suddenly come sooner than planned. The responses were positive: many municipalities appreciated our quick communication and clear support. Two municipalities that were still in the middle of the transition process even decided to take the plunge right away and use our software for the first time during these elections.
Behind the Scenes of a Smooth Election Day
At TSA, we offer a full range of services: from preparation to vote tabulation. We help municipalities organize a smooth and well-organized election day, from training volunteers through our Polling Station Training program to processing votes and presenting the results using our software.
What you notice most as a voter in the run-up to elections is the visible side: parties campaign, you watch debates, read party platforms, and fill out a voting guide to make an informed choice. Then the voter registration card arrived in the mail, and you were expected at a polling station on October 29. What you don’t see is everything that happens behind the scenes. The schedules that are revised, the software that is adapted to new laws and regulations, and the thousands of volunteers who are trained to ensure the day itself runs smoothly.
For this election, we trained no fewer than 33,500 volunteers through our Polling Station Training program. On Election Day itself, we were ready and waiting in Delft at 6:30 a.m., just as the first polling stations across the country opened their doors. Municipal employees logged into our software, and our team stood by to provide immediate assistance with any questions. Throughout the day, we monitored the entire infrastructure to ensure that everything was running smoothly.
At 9:00 p.m., as soon as the polling stations closed, our application was deployed to conduct a quick count and track voter turnout figures. In total, we processed the votes of over two million Dutch citizens. The last colleague didn’t leave the building until 1:30 a.m.—a long, intense, but successful day.
Technology that builds trust
Municipalities responded positively: they felt heard, supported, and well-guided. Even municipalities using our software for the first time were enthusiastic about the process and the personalized assistance provided through our Voting Assistance service. As our account manager Heidi van der Toorn so aptly put it: “We serve the best municipalities out there!”
Proud of teamwork
Frido Hageman, Director of our Government sector, is proud of the result: “The way the House of Representatives election process unfolds is typical of Dawn Technology. You don’t see us, but you feel us, and we provide significant added value to society. You see this on a day like the day before yesterday. At Dawn Technology, we’re proud of our colleagues who worked hard on this for months and delivered this great result. That’s worth celebrating.”
And celebrate they did. On Wednesday, Frido himself was in the kitchen baking a cake for the team, as a thank you for their efforts.
So what now?
Now we’re waiting for the final results, and starting November 3, the focus will shift once again to the next election: the municipal elections on March 18.
Because in Delft, we never sit still.