   # RTL: Trusted Digital Partner for Media Innovation

RTL reaches millions of people every day through television, digital platforms and mobile applications. As a long-term technology partner, Dawn Technology supports RTL in the strategy, design and development of digital solutions that help audiences stay connected to the content they love, wherever and whenever they choose to consume it.

- Media
- Entertainment
- Mobile
- CMS

**Discovery**## Delivering News Anytime, Anywhere

Modern audiences expect access to news and entertainment on their preferred device, at any time and from any location. At the same time, editorial teams face increasing pressure to publish content faster, collaborate more efficiently and distribute stories across multiple channels.

RTL recognised the need for a digital ecosystem that would support both goals: delivering a seamless user experience for audiences while simplifying content creation and publishing workflows for editorial teams.

**Design & development**## One Central CMS for Every Newsroom

RTL Nieuws wanted to replace its legacy systems with a single central content management platform that could serve all editorial teams.

The new CMS needed to support the fast-paced workflows of modern newsrooms while handling every type of content, including:

- Articles
- Social media content and tweets
- Images
- Video content

Reliability was also essential, as the platform plays a critical role in RTL’s daily news operations.

After evaluating five different suppliers, RTL selected Dawn Technology to deliver the solution.

### Building Apps for Millions of Users

In addition to the CMS platform, Dawn Technology contributed to the development of state-of-the-art mobile applications for RTL Nederland.

These applications help viewers stay informed, engaged and connected to their favourite programmes.

Our mobile expertise contributed to successful applications for:

- RTL Nieuws
- RTL Z
- RTL Boulevard
- Voetbal Inside
- Love Island
- Weekend Miljonairs
- RTL XL
- Videoland

Each application was designed to provide an intuitive user experience while supporting RTL’s broader digital strategy.

**Conclusie**## Less Work, More Reach

The digital solutions delivered significant benefits for RTL Nederland. Editorial teams became more efficient, publishing and sharing content more easily while gaining the freedom to experiment with new formats and ideas. The impact was measurable.

As Marc Schreuder, Deputy Editor-in-Chief of RTL Nieuws, explains: “We have become much more efficient. We achieve more with fewer people and lower costs. Editors can publish and share content more easily and experiment with new ideas. As a result, our online audience doubled over the past six months.” — Marc Schreuder, Deputy Editor-in-Chief, RTL Nieuws

Today, RTL benefits from a modern digital foundation that supports millions of users, streamlines newsroom operations and enables continuous innovation across its media platforms.

[Back to overview](/en/success-stories)  Link copied to clipboard

## View similar success stories

Media   Entertainment   AI  

## AI that makes 400,000 videos discoverable again

Mediahuis produces large volumes of video news every day. But without rich metadata, reuse remained limited. Together with Mediahuis, Dawn Technology developed Media Miner: an AI solution that, in a production-ready pilot, demonstrates how more than 400,000 videos can be automatically enriched and made instantly discoverable within the existing workflow.

Health   Lifestyle   Mobile  

## CRUSE Control app

CRUSE Control is the reference self-evaluation app for chronic urticaria, built by Dawn Technology together with the Charité Institute of Allergology and the international UCARE network. Over 20,000 patients across 38 countries use the application daily to track symptoms and prepare for clinic visits. Dawn Technology integrated a reliable AI assistant into the app to safely and accurately answer patient questions based exclusively on approved medical sources.

### Want to Learn More About This Project?

Fill in the contact form and our team will be happy to tell you more about how we help media organisations build scalable digital platforms.

<a id="subscribe"></a>## Curious about our latest updates?

Stay up-to-date in the digital landscape with our newsletter. Enrol and get the latest updates in your mail