Design & development
Redesigning the Entire Customer Journey
Working closely with Bikkelhart, we redesigned not only the homepage but also several key components of the Powerpeers platform, including:
- The complete customer acquisition funnel
- The friends page
- The community page
- The FAQ section
- The news and content pages
- The overview pages for energy producers
The new functionality and designs were introduced through a phased rollout approach. During the transition period, the legacy platform and the new environment operated alongside each other in an A/B testing setup. This allowed Powerpeers to validate design decisions, gather user feedback and optimise the customer experience before fully migrating to the new platform.
The result was a smoother, more intuitive journey for both energy consumers and producers.