Randstad partnered with Dawn Technology to make its digital services more personal and relevant. The organisation wanted to move away from a one-size-fits-all approach and create customer journeys tailored to the unique needs of students, professionals and retirees.
For more than five decades, Randstad has helped people build and advance their careers around the world. However, its digital environment offered every user essentially the same experience, regardless of their background, life stage or career ambitions.
For an organisation that places personal growth at the centre of its mission, this approach was no longer sufficient.
The challenge was to gain a deeper understanding of the different target audiences and their specific needs. During a collaborative design sprint with Randstad, we explored the most relevant user profiles and mapped out their journeys.
These sessions revealed four distinct customer journeys, each tailored to a different audience segment.
Randstad’s vision was clear: create a future digital experience where every user feels understood and supported by technology that intuitively guides them through the next steps in their career.
We translated the findings from the design sprint into concrete customer journeys and interactive prototypes.
The result was a digital experience designed to guide users personally through their career development journey.
A key component of the concept was an integrated chat feature that allows users to connect directly with Randstad and ask questions from the very beginning. Career development happens step by step, and meaningful guidance starts with accessible communication.
We also developed an interactive discovery experience where users can swipe through different career options to explore which professions best match their interests and preferences.
Based on these interactions, the platform automatically generates a personalised selection of relevant job opportunities.
The four customer journeys demonstrate how Randstad can support people throughout every stage of their professional lives, from initial orientation and career exploration to securing a new role.
By transforming the four journeys into a working prototype, Randstad gained a clear and tangible view of its future digital service offering.
Through the use of smart data concepts and realistic simulations, the prototype demonstrates how personalised career guidance can function without being constrained by existing systems or processes.
The result is a practical roadmap for digital transformation, one in which every user is placed at the centre of the experience.
The prototype serves as a concrete first step toward a future where technology enables more personal, effective and meaningful career support.
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